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Is Your Business Ready for Online Traffic?

Find Out In 60 Seconds!

Digital Marketing Beginner? Get A Jumpstart.

Unlock our exclusive beginner’s resource page!

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Is Your Business Ready for Online Traffic?

Find Out In 60 Seconds!

Digital Marketing Beginner? Get A Jumpstart.

Unlock our exclusive beginner’s resource page!

FIRST CODE

SECOND CODE

THIRD CODE

Want in? Awesome!

All scavenger hunt participants have been given a list of 10 items to find on our website or Facebook page.  The next event phase is to get all entries, or findings, sent to us by the deadline.

 

Registration to participate in the event is now closed.

 

DEADLINE FOR ENTRIES

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Target Your Audience!

Broadcast your offer to a minimum of 30,000 Business to Consumer (B2C) subscribers targeted through geographic, demographic, and lifestyle parameters.

OR, a minimum of 15,000 Business to Business (B2B) subscribers targeted through industry, business size, title/department, or sales volume parameters.

BLAST Ad: from $500 USD

(optional) HTML Email Creation: $60 USD

Your Order Includes:

  • 100% permission-based, USA traffic.
  • Targeting assistance tailored to your offer (including existing email list supression)
  • Custom HTML email (ad) creation or testing of a provided email for accessibility compliance.
  • A tracking link to monitor your ad once launched and a full report & evaluation after 10 days.
  • Support from a professional digital marketer as needed.

Solutions To Fit Your Needs

Email Services

Email marketing can be overwhelming for beginners, so we offer three custom services to help! Our personalized consultation focuses on your exact needs, our email authentication offers technical support to get your emails into your subscriber’s inbox, and our email coaching will help you turn your strategy into conversions. We’re here to guide you every step of the way.

Email Solo Ads

Get your digital offer in front of our 100% permission-based USA email subscribers. You have TWO types of email solo ads to choose from!  Select either a broad audience in one of the four most sought-after niches or a focused audience from a database of 150 million email subscribers, targeted through over 700 different parameters. We can start sending you leads in as little as 24 hours!

Is Your Business Ready For Online Traffic?…Find Out In 60 Seconds!

buyer journey funnel
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Discover your online traffic readiness score and gain access to a roadmap that will show you how to position your business for success!

Establish Your Business Foundation

Successful businesses establish their “reason for being” by knowing who they are trying to help, how they solve problems, and what sets them apart from their competition.  This foundation drives all marketing efforts.

Establish Your Business Foundation

Successful businesses establish their “reason for being” by knowing who they are trying to help, how they solve problems, and what sets them apart from their competition.  This foundation drives all marketing efforts.

YOUR TARGET AUDIENCE

Your target audience is the holy grail when it comes to business!  This is where sales come from and everything you do  – from the product you offer, to the content you create, to the follow up you provide – MUST lead back to your ‘perfect customer’. You’ll want a deep understanding of your buyer’s personas and what triggers them into action.

UNIQUE SELLING POSITION

“Why Should I Buy From You?” … is what your perfect customers will be asking themselves.  So, TELL THEM how you are different than your competition with a USP. Your USP should be something your target audience cares about.  You’ll maintain the ‘scent’ of your USP & business brand throughout your marketing content.

i

YOUR ONLINE CONTENT

Your website, landing page, or even social profiles need content that ‘speaks’ to your perfect customer.  Not only do you need to showcase how you solve their problem, but why they should listen to you.  It’s recommended to funnel your visitors to a ‘capture page’ so you can continue the conversation through email.

BUILDING RELATIONSHIPS

Since getting sales depends on your target audience knowing, liking, and trusting you & your business, so building a relationship with them through consistent and customized communication is crucial.  The style of the communication varies, but should be distinct for your audience, your business, your personality, and your goals.

Understand The Buyer Journey …

It is recommended that the landing page for your email Solo Ad be focused on attracting buyers in the Awareness stage since you’ll be reaching ‘cold leads’ – those that are likely new to their problem OR to your business.

Content For Each Awareness Stage …

New leads may not be in a buying mode at the first introduction to your business/offer, so provide FOCUSED content to ‘warm’ them towards a sale!

The Statistics …

Greg Hickman (of the AltAgency) devised a “Ready Buyer Matrix” based on a study of website conversions that found:

50% of your visitors will never invest in a solution to their problem (or decide that your solution is not right for them).  Of the remaining 50% of visitors who stay, 15% will invest in a solution within 90 days and the other 85% will be ready to purchase between 90 days and 2+ years.

Additionally, based on a study published by Marketing Donut, only 2% of sales occur at the first encounter. 

… AND The ‘Conversion Math’

%

Average Email Open Rate

%

Ave. Click-Through Rate

%

Average Conversion Rate

These numbers can be improved upon (of course). By looking at the percentages, doing the math, you can get a sense of how you’re doing and how many subscribers are needed.

The Importance of Email List Building

Given the buyer journey, awareness content, and sales statistics, your email Solo Ad will reach only a small percentage of individuals who are ready to buy right away. This is why upfront sales can be hard to obtain. Keep monitoring the conversion math of your new leads  …  the money is in the follow-up!

Solo Ads For Affiliate Marketers

 

You might be wondering if any of this “stuff” applies to you if you are promoting other people’s products (and potentially using their marketing material).  YES, you should consider these concepts due to the high amount of competition!!   … Remember, people buy from people or businesses they know, like, and trust – so establishing your own identity, your own ‘voice’ and perspective is important.  You will get more sales if you build your own tribe of followers who are interested in what you have to share.

What Is Your Advertising Goal?
and how will you measure it?

Yes, yes, … we all want sales, but per your understanding of the buyer journey, instant sales can be difficult to obtain without warming up your leads.  So, how will you do this?  What is your business strategy?

  • Do you want your leads to watch a video? Perhaps track how long visitors watch the video.
  • Schedule an appointment? Decide how you will track appointments generated from your email ad.
  • Subscribe for more information? Determine where you will view the number of subscribers you obtain.

Solo Ad Solutions is focused on providing you leads. For our CLICKS service, we track the performance of your Solo Ad on how many subscribers you obtain. For our BLAST service, we are looking at the number of opens, but more importantly, how many people clicked through to your landing page.

How To Prepare For A Solo Ad

Once you have your business foundation determined, know what information you will share for each stage of the buyer journey, and a goal for your advertisement,  … make sure you have the final pieces of the puzzle ready.

VISITOR LANDING PAGE

You’ll need somewhere for your leads to “land” when they click-through a link on your email Solo Ad.  The primary goal of your landing page should be to convey the problem your offer solves, why visitors should listen to you, and a way to capture their email address for further follow-up.

EMAIL AUTORESPONDER

An email autoresponder will make your life easier! It’ll provide you the ability to collect and track subscriber engagement, as well as a way to create and schedule email content. Furthermore, you can build trust with your new leads through an essential ‘welcome sequence’!

WELCOME EMAIL SEQUENCE

Build a relationship (and trust) with your new lead by explaining more about the solution you provide, present content that addresses the various buyer stages, give them a chance to learn more about you, as well as keep you top of mind for when they’re ready to buy 🙂

100% USA Traffic

Our subscribers from the USA tend to be more engaged buyers.  This exclusive segment is available to you at a newly reduced price …

Cost Per Click:$0.70 cents USD

We track one ‘unique’ click per lead; instead of multiple ‘raw’ clicks per lead. This guarantees that you’ll receive ALL of the clicks that you order *and* better conversion rates!

Your Order Includes:

  • Real human leads in the USA (no bots or spam!)
  • At least 15% over-delivery (extra leads for free)
  • Custom email swipe (ad) creation to introduce our subscribers to your offer
  • A tracking link to monitor the status of your solo ad once launched
  • Support from a professional digital marketer as needed

Understand The Buyer Journey …

Below is a representation of a traditional sales funnel and the Buyer Journey does touch each step, BUT the *true* journey for a buyer is NOT linear 😉

AWARENESS

Buyers in this stage are identifying their problem, but not ready to purchase just yet. Help them understand their problem through quizzes, infographics, entertaining videos, etc.

CONSIDERATION

Buyers now understand their problem and are looking for solutions. They’re interested in your offer, but still in the information gathering phase. Showcase  how you solve their problem with guides, webinars, or checklists. 

DECISION

 Buyers at this stage know how to solve their problem and are in the decision making phase. Highlight how you are the right choice through case studies, product demos, and competitive comparisons (remember your USP!).

PURCHASE

Hurray!! The Buyer has decided to purchase your solution.  Now, over-deliver with stellar customer service and gather insights on how to improve your processes.

It is recommended that the landing page for your email Solo Ad be focused on attracting buyers in the Awareness stage since you’ll be reaching ‘cold leads’ – those that are likely new to YOUR business.  However, you could include content for the Consideration and Decision stages in your ‘Bridge Page’ or follow-up email sequence.

… And The Statistics

Greg Hickman (of the AltAgency) devised a “Ready Buyer Matrix” based on a study of website conversions that found:

50% of your visitors will never invest in a solution to their problem (or decide that your solution is not right for them).  Of the remaining 50% of visitors who stay, 15% will invest in a solution within 90 days and the other 85% will be ready to purchase between 90 days and 2+ years.

Additionally, based on a study published by Marketing Donut, only 2% of sales occur at the first encounter.

The Importance of Email List Building

Given the buyer journey and sales statistics, your email Solo Ad will reach only a small percentage of individuals who are ready to buy right away. This is why upfront sales – at least for new businesses – can be hard to obtain.   …  the money is in the follow-up!

 

As you build your subscriber email list, send consistent communication to help them understand how your solution can solve their problems.  Highlight your business as the obvious choice by building a relationship with your leads!  Remember, it may take them up to 2 years before they decide to purchase your offer.  Once your leads and clients trust you, you can use the same email list to promote other offers – thus improving the return-on-investment of your solo ad 😉

Step 1

EVALUATE

Once we receive your order, we'll test your 'funnel' to confirm everything is working correctly.

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Step 2

EMAIL CREATION

We'll create the best email ad to get our subscribers to engage & click-through to your offer.

Step 3

TRACKING LINK

You'll receive a ClickMagick link to monitor the status of your ad once launched.

Step 4

BONUS

As a good-faith gesture, we’ll add 15% extra leads for FREE and follow-up with you.

Web Evaluation

STEP 1: EVALUATION

Within 24 hours of your order submission, we’ll test your landing page and funnel PRIOR to running your solo ad.  We’ll verify that your opt-in form works, confirm there are no technical glitches or errors, and that we receive your ‘welcome’ email sent to new subscribers.  If we spot any issues, we’ll let you know.

Email Creation

STEP 2: EMAIL CREATION

After your order is approved, we’ll evaluate your offer and write the best email ad (a.k.a. Swipe) that will engage with our list.  Because we regularly test our emails for engagement, we’re familiar with what gets our subscribers to open emails and click-through to offers.  You’re in good hands! 

ClickMagick Logo

STEP 3: TRACKING LINK

Once your solo ad is launched, we’ll give you a tracking link to monitor the status of your campaign.  We use ClickMagick to protect and track your landing page.  Not only can we filter out unwanted visitors (bots) from your solo ad order, but we can track the status of your order to ensure you are only paying for unique clicks from real human visitors. 

Marketing

BONUS: 15% MORE

We want your solo ad to be successful, so as a good-faith gesture, we’ll add 15% extra leads for FREE!  Our lists are regularly cleaned of spammers and new subscribers are added monthly,  so your campaign is reaching the best quality leads we can offer.  Once all of the leads per your order have been delivered, we’ll contact you to confirm your results. 

The Process & Pricing

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Step 1

EVALUATE

Give us some basic information about your business and/or offer and we'll evaluate if a BLAST email ad will get you results.

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Step 2

PROPOSAL

If a BLAST email as is a good fit, we'll gather more information, to reach your target audience, then provide you with a proposal.

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Step 3

APPROVAL

Upon your selections from the proposal and payment, we'll customize your BLAST email ad and get your final approval.

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Step 4

LAUNCH

When your HTML email is ready, we'll select a date and launch your ad! 10 days after your ad is live, we'll review the results with you.

BLAST Ad: from $400 USD

HTML Email Creation: $60 USD

SERVICE COMING SOON!

We are putting the finishing touches on our BLAST Email Ad service. JOIN OUR WAITLIST!

BLAST Ad: from $500 USD

HTML Email Creation: $60 USD

SERVICE COMING SOON!

We are putting the finishing touches on our BLAST Email Ad service. JOIN OUR WAITLIST!

1. provide Data

START BY SHARING INFORMATION

Tell us about your business and/or offer, about your “Perfect Customer”, where you want us to send your leads, and which service(s) you would like.  The more details you can share in your email BLAST request, the more we can help you!

Email BLAST - $400 minimum

The minimum cost will reach 30,000 B2C (Business to Consumer) subscribers.

We may find that the targeting for your ad  reaches more than 30,000 subscribers.  If so, we’ll provide you the cost to reach all subscribers.  You decide how you want to proceed.

If you’re looking for B2B (Business to Business) subscribers, please contact us first.

NOTE:  If your business and/or offer is for “everyone, everywhere”, our BLAST service is not a good fit for you – check out our CLICKS service instead.

HTML Email Creation - $60 USD

So we can keep your cost low and expedite your order, Solo Ad Solutions will present you with 3 HTML email templates to choose from within your BLAST proposal.

The templates will be selected based on the details you provided us and industry best practices. This will give us an idea on your preferred style as well as a starting point in which to customize your email.

We’ll email you a proposal within 24 hours upon receiving your email BLAST request.

2. get proposal

REVIEW YOUR PROPOSAL DETAILS

Based on the details provided to us, your proposal and will cover the targeting for the audience you can reach and discuss the HTML email that will be sent to the audience.  We encourage your feedback and/or any changes you wish to make.

Your Target Audience Reach

We’ll list out the targeting we selected for your audience based on the details you provided in your proposal request as well as potential segments relevant to your landing page/offer.  We’ll let you know the total ‘count’ for the audience you can reach with your ad.

In your BLAST proposal you’ll be given 3 cost options to choose from …

– A count to satisfy the minimum order amount.
– The total count broken into monthly orders (if total count is large enough for at least two months).
– The total count in one order.

Simply let us know in your proposal which option you would prefer.

Your HTML Email

If you’ve provided us the code/file for your HTML email, we’ll give you the results of our test. The test covers how your email design will render across devices and platforms as well as technical/accessibility concerns.

If you’ve requested an HTML email creation, we’ll present you with 3 HTML email templates to choose from based on the details you provided us as well as industry best practices for conversion.

Upon your selection and payment, Solo Ad Solutions will customize the template, then get your approval before launching your BLAST.

The proposal will give you two optionsrequest a change OR submit payment

3. confirm & pay

Along with customizing your order and paying, your proposal will include the option to request changes or ask questions.  We’ll adjust your order based on your feedback and provide a new proposal.

If you would like to exclude certain groups, geographic areas, or your existing email list from seeing your email BLAST ad, share the information you would like suppressed and we’ll further customize your email ad.

Once your proposal details have been confirmed, you’ll be prompted to pay for your requested services.

4. launch!

Upon payment and once your HTML email is confirmed, we’ll prep your email BLAST ad for launch. Unless you’ve specified a future date, we’ll launch your email ad within 24 hours.

Once your ad is live, we’ll email you a tracking link to monitor the progress. We’ll also check-in with you during the campaign to see how things are going on your end.

10 days after your launch, we’ll provide you a full report. We’ll ask about your results and provide any insight and/or recommendations for future target audience advertising.

Solo Ad Solutions

Your Email Ads Partner For Leads

  • Send Us A Message!
  • Find Us On Facebook
  • Connect With Jannell On LinkedIn
  • Search for our Skype name:

    Jannell & Joe (Solo Ad Solutions)

Have Questions? Contact Us!

We have several contact options for you

Test options

Message

Facebook

LinkedIn

Reach Us On Skye

upload-details
Step 1:  Share Your Details

In your BLAST request, let us know about your business branding, audience, offer images, and where you want your leads to ‘land’.

select template
Step 2:  Select Your Template

We’ll evaluate the details you provided and, to keep your cost low and expedite your order, present you with 3 HTML email templates to choose from.

confirm-email
Step 3:  Confirm Your Email

After receiving your template selection and payment, we’ll customize your HTML email.  Then, get your confirmation before launching your BLAST.

get results

Discover 4 Beginner-Friendly Business Concepts That Get Results!

Get a “roadmap” on 4 crucial online business concepts and develop a solid foundation that will turbo-charge your business. An upcoming free video series is ideal for beginners.

Stuff People Ask

How Were These Subscribers Obtained?

Our subscriber database is 100% opt-in – which means we have permission to email them (and is why we do not sell our email lists).

The lists we use for our CLICKS service was built using search engine traffic, social media leads, cross-promotions, and other media buys.

The subscribers reached for our BLAST service were acquired through survey/sweepstakes activity and membership websites.

Our lists and database are “cleaned” consistently, so you’ll only receive verified human leads. We continuously add new subscribers every month!

Will I Get Sales?

Solo Ad Solutions focuses on lead generation. Clients are responsible for establishing their own business strategy, developing their unique selling point and understanding their specific audience.  Getting sales can take time, so continue to follow-up and build relationships with your new leads!

How Can I Get Started With Email Advertising?

Start by establishing the primary features and benefits you want to promote, what type of audience you are trying to reach, and the goal for your solo ad.  Next, determine (or create) the webpage you want your leads to ‘land’.  Then, share your landing page with Solo Ad Solutions and we can help you decide which service will get you more engagement.

How Fast Can You Launch A Solo Ad?

Once your payment has been received, we can launch your solo ad within 24 hours.  Sometimes less!

How Will My Solo Ad Be Tracked?

Soon after we launch your solo ad, we’ll provide you with a tracking link to monitor the status of your order.  Additionally, we’ll follow-up with you when all leads have been delivered to discuss your results.

What Payment Options Do You Offer?

Through your order form, you have the option to pay for your solo ad either through PayPal or by credit card.

Psst! … Are you using the best landing page for your ad?

The wrong landing page can ruin your results.  Explore the 8 main types of landing pages and how best to use them in this FREE guide!

The Insider’s Guide To Landing Pages is being revamped. Add yourself to the list to be notified as soon as the materials are ready. Thank you for your patience.

New To Online Marketing?

This FREE Beginner’s Toolkit was designed to help those new to online advertising get a jumpstart.
  • Infographic showing how the various digital elements fit together
  • hGlossary on marketing terms
  • IQuick video on basic online business 'truths'
  • ZChecklist for getting started
The Beginner’s Digital Marketing Toolkit is being revamped. Add yourself to the list to be notified as soon as the materials are ready. Thank you for your patience.

Discover 4 Beginner-Friendly Business Concepts That Get Results!

Explore the 4 most important foundational concepts that seasoned digital marketers already know. Save your spot in an upcoming, uncomplicated, and free video series that will help you squeeze-out the most from your marketing campaigns!

Not Getting Enough Sales?

These days anyone, anywhere, can create a website or ‘funnel’  and start a business … BUT, will it generate sales?  Regardless of the marketing strategies you use, don’t neglect creating a true business foundation.  “Get Rich Quick” schemes don’t last.

Getting sales through online methods requires that your leads KNOW, LIKE, and TRUST both you and your service/product.  

Set Yourself Up For Success

There are proven methods to achieve the connection you need with your leads in order to obtain sales conversions.  Hi! … I’m Jannell.  I’ve been working in digital marketing for 15+ years and I’m passionate about helping beginners find success online.

Start By Asking Yourself
The Following Questions …

Who Is Your Target Audience?

Your target audience is the holy grail when it comes to business!  This is where sales come from and everything you do  – from the product you offer, to the content you create, to the follow up you provide – MUST lead back to your target audience.
HERE’S A SNEAK PEAK OF WHAT YOU’LL DISCOVER IN THE UPCOMING VIDEO SERIES …
  • Why casting a ‘wide net’ in terms of your target audience is a bad idea.
  • How to get more conversions through understanding your target audience.
  • The four buyer types you need to persuade in your marketing.
  • The secret mental triggers that will keep your “perfect customer” interested.
  • AND MORE
Once you get a crystal clear image of your perfect customer, not only will business decisions become a snap, but it’ll be easier to obtain sales!

What Is Your ‘Unique Selling Proposition’?

“Why Should I Buy From You?” … is what your perfect customers will be asking themselves.  So, TELL THEM how you are different than your competition with a Unique Selling Proposition (USP). If you know your target audience well enough, your USP will be something they care about.
STAY AHEAD OF YOUR COMPETITION BY LEARNING …
  • How to overcome the subconscious block to marketing messages.
  • Why to avoid USP “fluff”.
  • 3 core ways to create your USP.
  • A quick way to determine if your USP is economically feasible.
  • How to maintain the “scent” of your brand/USP for more sales.
  • AND MUCH MORE
Your USP is like a money-making magnet and why professionals say it’s a ‘must have’ for business.  Join our waitlist and be notified when the video series is available.

Is Your Capture Page ‘Converting’?

There are many different webpage styles for your leads to ‘land’ and a capture page is used to get a lead to subscribe to your email list for further follow-up (a.k.a. conversion)This Landing Page is often the first impression of your business for a new lead and since around 70% of them will not be ready to do business with you right away, you’ll want to craft the highest converting capture page possible.
IN THE UPCOMING VIDEO SERIES, FIND OUT HOW TO GET YOUR LEADS TO TAKE ACTION . . .
  • The key focus for your capture page content
  • The #1 element that most businesses miss
  • If you are making these “lazy Call-To-Action” mistakes
  • The 3 ethical bribes that still work to get more subscribers
  • Psychological tricks that will engage your leads
  • AND FURTHER INSIGHTS
This information will skyrocket your ability to build an asset for your business that you control – an email list of your target audience!

Are You Building A Relationship With Your Leads and Customers?

Since getting sales depends on your target audience knowing, liking, and trusting you & your business, building a relationship with them through consistent and customized communication is crucial.  The style of the communication varies, but should be distinct for your audience, your business, your personality, and your goals.
TURBO-CHARGE YOUR BUSINESS BY MASTERING THE DETAILS SHARED ON …
  • Why a ‘welcome sequence’ sets the tone for your relationship
  • The 3 types of relationships to cultivate for your business
  • How using automation helps obtain sales faster
  • Relationship building techniques
  • The 4 pillars of business success
  • AND (…you guessed it…) MORE
The stronger relationship you build, the stronger your leads will crave what your business has to offer – AND you can expect more repeat sales!

4-Part Video Series Coming Soon!

Imagine how your life will be different with a thriving business, such as the freedom you’ll experience, or the improved quality of life you’ll have with more income!  YES, … you can do this and I’ll help you.
A video series is being created that will go into more depth on the 4 foundational business concepts above; which, when done correctly, can give your business a massive boost.  Add yourself to the list through the form below and you’ll get notified when the series is available.

IF YOU NEED HELP NOW … Ask Me Anything!

Your Passport To A Thriving Business *and* Ask Me Anything

  • Instead of "shooting in the dark" for anyone that is interested in your offer, determine who your AUDIENCE is and target them!
  • Instead of trying the "one-size-fits-all" method for your business, set yourself apart from your competition with a USP.
  • Instead of wasting money on advertising campaigns, make your CAPTURE PAGE a magnet for your perfect customer.
  • Instead of lagging business growth, start getting **more sales** by knowing how to build RELATIONSHIPS with your leads & customers!

A Few Successes

Stuff People Ask

How Were These Subscribers Obtained?

Our subscriber database is 100% opt-in – which means we have permission to email them (and is why we do not sell our email lists).

The lists we use for our CLICKS service was built using search engine traffic, social media leads, cross-promotions, and other media buys.

The subscribers reached for our BLAST service were acquired through survey/sweepstakes activity and membership websites.

Our lists and database are “cleaned” consistently, so you’ll only receive verified human leads. We continuously add new subscribers every month!

Will I Get Sales?

Solo Ad Solutions focuses on lead generation. Clients are responsible for establishing their own business strategy, developing their unique selling point and understanding their specific audience.  Getting sales can take time, so continue to follow-up and build relationships with your new leads!

How Can I Get Started With Email Advertising?

Start by establishing the primary features and benefits you want to promote, what type of audience you are trying to reach, and the goal for your solo ad.  Next, determine (or create) the webpage you want your leads to ‘land’.  Then, share your landing page with Solo Ad Solutions and we can help you decide which service will get you more engagement.

How Fast Can You Launch A Solo Ad?

Once your payment has been received, we can launch your solo ad within 24 hours.  Sometimes less!

How Will My Solo Ad Be Tracked?

Soon after we launch your solo ad, we’ll provide you with a tracking link to monitor the status of your order.  Additionally, we’ll follow-up with you when all leads have been delivered to discuss your results.

What Payment Options Do You Offer?

Through your order form, you have the option to pay for your solo ad either through PayPal or by credit card.

Establish Your Business Foundation

Successful businesses establish their “reason for being” by knowing who they are trying to help, how they solve problems, and what sets them apart from their competition.  This foundation drives all marketing efforts.

YOUR TARGET AUDIENCE

Your target audience is the holy grail when it comes to business!  This is where sales come from and everything you do  – from the product you offer, to the content you create, to the follow up you provide – MUST lead back to your ‘perfect customer’. You’ll want a deep understanding of your buyer’s personas and what triggers them into action.

UNIQUE SELLING POSITION

“Why Should I Buy From You?” … is what your perfect customers will be asking themselves.  So, TELL THEM how you are different than your competition with a USP. Your USP should be something your target audience cares about.  You’ll maintain the ‘scent’ of your USP & business brand throughout your marketing content.

i

YOUR ONLINE CONTENT

Your website, landing page, or even social profiles need content that ‘speaks’ to your perfect customer.  Not only do you need to showcase how you solve their problem, but why they should listen to you.  It’s recommended to funnel your visitors to a ‘capture page’ so you can continue the conversation through email.

BUILDING RELATIONSHIPS

Since getting sales depends on your target audience knowing, liking, and trusting you & your business, so building a relationship with them through consistent and customized communication is crucial.  The style of the communication varies, but should be distinct for your audience, your business, your personality, and your goals.

RECAP:  Be Unique & Follow-Up.  …Questions?

  • Send Us A Message!
  • Find Us On Facebook
  • Connect With Jannell On LinkedIn

We are creating an email series that will discuss in more details the concepts shared above.  If you are new to digital marketing, it’ll be filled with value.  If you are a seasoned pro, you might pick-up a gem or two.   Add yourself to the list to be notified when the sequence is availableand thank you for your patience!

Learn more about what we offer and the power of solo ads!

How To Prepare For A Solo Ad

Once you have your business foundation determined, know what information you will share for each stage of the buyer journey, and a goal for your advertisement,  … make sure you have the final pieces of the puzzle ready.

VISITOR LANDING PAGE

You’ll need somewhere for your leads to “land” when they click-through a link on your email Solo Ad.  The primary goal of your landing page should be to convey the problem your offer solves, why visitors should listen to you, and a way to capture their email address for further follow-up.

EMAIL AUTORESPONDER

An email autoresponder will make your life easier! It’ll provide you the ability to collect and track subscriber engagement, as well as a way to create and schedule email content. Furthermore, you can build trust with your new leads through an essential ‘welcome sequence’!

WELCOME EMAIL SEQUENCE

Build a relationship (and trust) with your new lead by explaining more about the solution you provide, present content that addresses the various buyer stages, give them a chance to learn more about you, as well as keep you top of mind for when they’re ready to buy 🙂

Solo Ads For Affiliate Marketers

 

You might be wondering if any of this “stuff” applies to you if you are promoting other people’s products (and potentially using their marketing material).  YES, you should consider these concepts due to the high amount of competition!!   … Remember, people buy from people or businesses they know, like, and trust – so establishing your own identity, your own ‘voice’ and perspective is important.  You will get more sales if you build your own tribe of followers who are interested in what you have to share.

What Is Your Advertising Goal?
and how will you measure it?

Yes, yes, … we all want sales, but per your understanding of the buyer journey, instant sales can be difficult to obtain without warming up your leads.  So, how will you do this?  What is your business strategy?

  • Do you want your leads to watch a video? Perhaps track how long visitors watch the video.
  • Schedule an appointment? Decide how you will track appointments generated from your email ad.
  • Subscribe for more information? Determine where you will view the number of subscribers you obtain.

Solo Ad Solutions is focused on providing you leads. For our CLICKS service, we track the performance of your Solo Ad on how many subscribers you obtain. For our BLAST service, we are looking at the number of opens, but more importantly, how many people clicked through to your landing page.

Understand The Buyer Journey …

It is recommended that the landing page for your email Solo Ad be focused on attracting buyers in the Awareness stage since you’ll be reaching ‘cold leads’ – those that are likely new to their problem OR to your business.

Content For Each Awareness Stage …

New leads may not be in a buying mode at the first introduction to your business/offer, so provide FOCUSED content to ‘warm’ them towards a sale!

The Statistics …

Greg Hickman (of the AltAgency) devised a “Ready Buyer Matrix” based on a study of website conversions that found:

50% of your visitors will never invest in a solution to their problem (or decide that your solution is not right for them).  Of the remaining 50% of visitors who stay, 15% will invest in a solution within 90 days and the other 85% will be ready to purchase between 90 days and 2+ years.

Additionally, based on a study published by Marketing Donut, only 2% of sales occur at the first encounter. 

… AND The ‘Conversion Math’

%

Average Email Open Rate

%

Ave. Click-Through Rate

%

Average Conversion Rate

These numbers can be improved upon (of course). By looking at the percentages, doing the math, you can get a sense of how you’re doing and how many subscribers are needed.

The Importance of Email List Building

Given the buyer journey, awareness content, and sales statistics, your email Solo Ad will reach only a small percentage of individuals who are ready to buy right away. This is why upfront sales can be hard to obtain. Keep monitoring the conversion math of your new leads  …  the money is in the follow-up!