Google Ads, Facebook Ads, …
Email Ads? … YES!
How Solo Ads Work
The BUYER has a digital offer they wish to promote, as well as the desire to build an email list of leads for their business.
The Good, Bad, and Ugly of Solo Ads
Solo ads are GOOD for email “List Building” and ideal for digital offers. Email is where your leads are – whether you want to reach a niche-based audience or a targeted group. If your goal is to build a large email list fast, promoting offers that can be accessed online, investing in solo ads is a ‘no brainer’.
Solo ads can be BAD for some types of marketing goals. If your marketing goal is to build ‘buzz’ about your business and entice leads to share content, then an email advertisement is not the best choice. Beware of BAD solo ad providers as well. Some solo ad providers sell cheap clicks, but deliver FAKE LEADS; then disappear!
Without the proper technical email set-up, a solo ad can get UGLY fast. A business domain should have MX, SPF, DKIM, and DMARC records added to help establish authority (and security). Without these items, you won’t be able to receive emails, or worse, have your email marketing efforts land in a subscriber’s spam folder 🙁
Why Should You Buy An Email Ad?
Traditional online marketing methods are flawed. Because, they either take too long to implement, offer a poor Return-On-Investment (ROI), cost way too much, or rely on endless networking. BUT, … there is hope with email advertising.
You’re probably thinking …
“blah, blah, blah … email is nothing new.”
… we say, “YES, … and that’s a good thing!“
Think about it, … the majority of your potential clients have an email address. Though it may be ‘old school’, email ROI has grown to $32 USD on average for each $1 spent -AND- email users are expected to grow to 4.3 billion by 2030 (that’s 3 times higher than active Facebook users) – email is the place to be.
How Are Solo Ads Better?
Since email subscriber lists often include people that purchased products, they are more likely to purchase similar products! A definite advantage over ‘cold’ leads.
You already know the power of email marketing, so why not reach more leads that are responsive/conditioned to reading promotional and nurturing emails?
Unless a future date is requested, our average ‘turn-around’ time from the moment an email advertisement is purchased, to the time the ad is launched, is within 24 hours!
Data for 2020, shows leads from Google Adwords can cost as high as $5.88 per click; Facebook Ads up to $1.72. OUR SOLO ADS START AT 0.70 CENTS PER LEAD!