Get Results From Your Solo Ad Through Email List Building

Obtaining leads is only part of the journey to getting SALES!  Discover the key components involved in converting your leads to customers and the importance of email listbuilding to  squeeze-out the most from your digital marketing campaigns!

The Truth About Getting Sales Online

wizard-of-oz-witch

These days savvy online consumers make quick gut decisions on whether they will do business with you within 3-8 seconds!  Your potential customers are doing more of their own research before deciding to buy  – BUT, it all boils down to this…

Getting sales through online methods requires that your leads KNOW, LIKE, and TRUST both you and your service or product.  

. . . So, how do you accomplish that? . . .

Establish Your Business Foundation

Successful businesses establish their “reason for being” by knowing who they are trying to help, how they solve problems, and what sets them apart from their competition.  This foundation drives all marketing efforts.

YOUR TARGET AUDIENCE

Your target audience is the holy grail when it comes to business!  This is where sales come from and everything you do  – from the product you offer, to the content you create, to the follow up you provide – MUST lead back to your ‘perfect customer’. You’ll want a deep understanding of your buyer’s personas and what triggers them into action.

UNIQUE SELLING POSITION

“Why Should I Buy From You?” … is what your perfect customers will be asking themselves.  So, TELL THEM how you are different than your competition with a USP. Your USP should be something your target audience cares about.  You’ll maintain the ‘scent’ of your USP & business brand throughout your marketing content.

i

YOUR ONLINE CONTENT

Your website, landing page, or even social profiles need content that ‘speaks’ to your perfect customer.  Not only do you need to showcase how you solve their problem, but why they should listen to you.  It’s recommended to funnel your visitors to a ‘capture page’ so you can continue the conversation through email.

BUILDING RELATIONSHIPS

Since getting sales depends on your target audience knowing, liking, and trusting you & your business, so building a relationship with them through consistent and customized communication is crucial.  The style of the communication varies, but should be distinct for your audience, your business, your personality, and your goals.

Understand The Buyer Journey …

Below is a representation of a traditional sales funnel and the Buyer Journey does touch each step, BUT the *true* journey for a buyer is NOT linear 😉

AWARENESS

Buyers in this stage are identifying their problem, but not ready to purchase just yet. Help them understand their problem through quizzes, infographics, entertaining videos, etc.

CONSIDERATION

Buyers now understand their problem and are looking for solutions. They’re interested in your offer, but still in the information gathering phase. Showcase  how you solve their problem with guides, webinars, or checklists. 

DECISION

 Buyers at this stage know how to solve their problem and are in the decision making phase. Highlight how you are the right choice through case studies, product demos, and competitive comparisons (remember your USP!).

PURCHASE

Hurray!! The Buyer has decided to purchase your solution.  Now, over-deliver with stellar customer service and gather insights on how to improve your processes.

It is recommended that the landing page for your email Solo Ad be focused on attracting buyers in the Awareness stage since you’ll be reaching ‘cold leads’ – those that are likely new to YOUR business.  However, you could include content for the Consideration and Decision stages in your ‘Bridge Page’ or follow-up email sequence.

… And The Statistics

Greg Hickman (of the AltAgency) devised a “Ready Buyer Matrix” based on a study of website conversions that found:

50% of your visitors will never invest in a solution to their problem (or decide that your solution is not right for them).  Of the remaining 50% of visitors who stay, 15% will invest in a solution within 90 days and the other 85% will be ready to purchase between 90 days and 2+ years.

Additionally, based on a study published by Marketing Donut, only 2% of sales occur at the first encounter.

The Importance of Email List Building

Given the buyer journey and sales statistics, your email Solo Ad will reach only a small percentage of individuals who are ready to buy right away. This is why upfront sales – at least for new businesses – can be hard to obtain.   …  the money is in the follow-up!

 

As you build your subscriber email list, send consistent communication to help them understand how your solution can solve their problems.  Highlight your business as the obvious choice by building a relationship with your leads!  Remember, it may take them up to 2 years before they decide to purchase your offer.  Once your leads and clients trust you, you can use the same email list to promote other offers – thus improving the return-on-investment of your solo ad 😉

What Is Your Advertising Goal?
and how will you measure it?

Yes, yes, … we all want sales, but per your understanding of the buyer journey, instant sales can be difficult to obtain without warming up your leads.  So, how will you do this?  What is your business strategy?

  • Do you want your leads to watch a video? Perhaps track how long visitors watch the video.
  • Schedule an appointment? Decide how you will track appointments generated from your email ad.
  • Subscribe for more information? Determine where you will view the number of subscribers you obtain.

Solo Ad Solutions is focused on providing you leads. For our CLICKS service, we track the performance of your Solo Ad on how many subscribers you obtain. For our BLAST service, we are looking at the number of opens, but more importantly, how many people clicked through to your landing page.

How To Prepare For A Solo Ad

Once you have your business foundation determined, know what information you will share for each stage of the buyer journey, and a goal for your advertisement,  … make sure you have the final pieces of the puzzle ready.

VISITOR LANDING PAGE

You’ll need somewhere for your leads to “land” when they click-through a link on your email Solo Ad.  The primary goal of your landing page should be to convey the problem your offer solves, why visitors should listen to you, and a way to capture their email address for further follow-up.

EMAIL AUTORESPONDER

An email autoresponder will make your life easier! It’ll provide you the ability to collect and track subscriber engagement, as well as a way to create and schedule email content. Furthermore, you can build trust with your new leads through an essential ‘welcome sequence’!

WELCOME EMAIL SEQUENCE

Build a relationship (and trust) with your new lead by explaining more about the solution you provide, present content that addresses the various buyer stages, give them a chance to learn more about you, as well as keep you top of mind for when they’re ready to buy 🙂

Solo Ads For Affiliate Marketers

 

You might be wondering if any of this “stuff” applies to you if you are promoting other people’s products (and potentially using their marketing material).  YES, you should consider these concepts due to the high amount of competition!!   … Remember, people buy from people or businesses they know, like, and trust – so establishing your own identity, your own ‘voice’ and perspective is important.  You will get more sales if you build your own tribe of followers who are interested in what you have to share.

RECAP:  Be Unique & Follow-Up
Questions?

  • Send Us A Message!
  • Find Us On Facebook
  • Connect With Jannell On LinkedIn
  • Search for our Skype name:

    Jannell & Joe (Solo Ad Solutions)

We are creating an email series that will discuss in more details the concepts shared above.  If you are new to digital marketing, it’ll be filled with value.  If you are a seasoned pro, you might pick-up a gem or two.   Add yourself to the list to be notified when the sequence is availableand thank you for your patience!

Learn more about what we offer and the power of solo ads!