The Truth About Getting Sales Online
These days savvy online consumers make quick gut decisions on whether they will do business with you within 3-8 seconds! Your potential customers are doing more of their own research before deciding to buy – BUT, it all boils down to this…
Getting sales through online methods requires that your leads KNOW, LIKE, and TRUST both you and your service or product.
. . . So, how do you accomplish that? . . .
Establish Your Business Foundation
Successful businesses establish their “reason for being” by knowing who they are trying to help, how they solve problems, and what sets them apart from their competition. This foundation drives all marketing efforts.
YOUR TARGET AUDIENCE
Your target audience is the holy grail when it comes to business! This is where sales come from and everything you do – from the product you offer, to the content you create, to the follow up you provide – MUST lead back to your ‘perfect customer’. You’ll want a deep understanding of your buyer’s personas and what triggers them into action.
UNIQUE SELLING POSITION
“Why Should I Buy From You?” … is what your perfect customers will be asking themselves. So, TELL THEM how you are different than your competition with a USP. Your USP should be something your target audience cares about. You’ll maintain the ‘scent’ of your USP & business brand throughout your marketing content.
YOUR ONLINE CONTENT
Your website, landing page, or even social profiles need content that ‘speaks’ to your perfect customer. Not only do you need to showcase how you solve their problem, but why they should listen to you. It’s recommended to funnel your visitors to a ‘capture page’ so you can continue the conversation through email.
Since getting sales depends on your target audience knowing, liking, and trusting you & your business, so building a relationship with them through consistent and customized communication is crucial. The style of the communication varies, but should be distinct for your audience, your business, your personality, and your goals.
RECAP: Be Unique & Follow-Up. …Questions?
We are creating an email series that will discuss in more details the concepts shared above. If you are new to digital marketing, it’ll be filled with value. If you are a seasoned pro, you might pick-up a gem or two. Add yourself to the list to be notified when the sequence is available … and thank you for your patience!