The GoGetter’s Edge 

In This Issue

• Voice Assistants for email? YES
• Email Pop Quiz.
• 30 Days of Insights.
• Subtle persuasion.
• Use a ‘group’ psychology trick.
• Enable Smarter Automation.

Email In The News 📆

Make Your Emails HEARD!

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More people than ever are using voice assistants like Alexa, Google Assistant, and Siri to LISTEN to their emails.  This change means it’s time to think about how your emails ‘sound’. Don’t worry—it’s easier than you think. Discover the simple steps to make sure your emails are clear and easy to understand when read aloud. Better yet, you’ll learn how to keep your audience hooked without any visuals.

POP QUIZ 🌟

What Percentage Of Email Is Read On Mobile Devices?

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View the answer and details in the ‘Just For Fun’ section below …

Email Essentials 📚 

30 Days of Insights

From the mind of a seasoned email marketer, on his personal challenge to find out what he discovered by reviewing 30 different welcome emails over 30 days. The emails came from all sorts of industries—retail, tech, travel, and more—giving a unique look at what works (and what doesn’t) across the board.

We felt that there were two big takeaways.  The first … personalization is key. Emails that used the recipient’s name or tailored the message to their interests stood out. The second major insight: value-driven content. The best welcome emails offer something meaningful right away helping the subscriber feel they made the right choice by joining your list.

Tech by Design 🛠️

Persuade & Convert

It’s more important than ever to get noticed in crowded inboxes. A well-designed email can boost your email marketing results. Explore the psychology behind color choices, font styles, and layout designs that drive action. Wanna know why some buttons get more clicks, how images can guide the reader’s eye, and what small changes can make a big impact? These leading experts in email design share practical tips to create emails that aren’t just seen—but acted on.

Conversion Corner 💶

Create A Secret Society
(not really, but close)

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People naturally feel more positive and loyal toward those they consider part of their group, and you can use this to increase engagement with your emails!  This In-Group Favoritism psychological technique can help you connect with your subscribers on a deeper level.  Define the commonalities of your tribe and make them your VIPs which will benefit your business with repeat sales.

Performance Pulse 📊

Smarter Automations

Want to level-up your email marketing performance? Kick your autoresponder into high gear by connecting drip (or automated) campaigns to your webpages! By tagging subscribers based on their actions—like clicks, page navigation, or resource downloads—you can deliver emails that feel more personal and relevant. This leads to better targeting, higher engagement, and more conversions.  Get expert advice on how to implement this strategy.

Just For Fun 🤪

48% Of Email Is Read 
On Mobile Devices.

Make sure to optimize your emails for mobile, or they might be deleted by 69% of your subscribers.  
Learn more in this 2023 study

… until next time, Hakuna Matata, Go-Getter!